K. Anders Ericsson is Professor of Psychology at Florida State University and a leader in research on becoming really good at something. For decades, he has studied individuals who stand out in their fields, such as musicians, educators, sales people, and athletes. He has studied their psychology, physiology and neuroanatomy. And he has found a common denominator.

Practice is the key to success, but not just any practice. Just doing the same thing over and over again does not result in an expert.

Ericsson’s research has become widely known and popularised under the name the 10,000-hour rule – a concept that is actually inaccurate. The amount of time practicing is not sufficient to make an expert, the practice also has to be purposeful and supervised.

Meet K. Anders Ericsson when he discusses his pioneering research and how you can become better at almost everything.


In co-operation with Volante and with support from The Barbro Osher Pro Suecia Foundation.